Concept
A usage metric that counts the unique users who actively use a product within a month; used here to track whether Copilot adoption sticks.
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2025-11-21 · Video on YouTube
Your Copilot rollout is probably going to flop—and it won’t be the AI’s fault. Most organizations treat Microsoft 365 Copilot like a feature toggle: light up licenses, send a heroic memo, run one training… and three months later MAU is a rounding error. In…
2025-08-05 · Video on YouTube
“B2B vs B2C—same thing, right?” That myth can quietly wreck your Microsoft 365 strategy. In this episode, I break down why choosing the wrong Azure AD model for external users creates audit gaps, busted Teams/SharePoint access, and runaway licensing costs.…
It is handing out Copilot licenses without telemetry to see who actually uses them. Without data, leaders cannot tell whether adoption is happening, and monthly active users end up a rounding error. · From the episode: Increase Microsoft 365 Copilot Adoption with…
B2B licensing relates to guests and monthly active users, while B2C costs relate to authentication and feature consumption. Costs swing with usage patterns, so model them before choosing. · From the episode: Microsoft Entra B2B vs B2C
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Maintained by Mirko Peters (Microsoft MVP) · Last updated:
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