May 12, 2026
In this episode of the m365.fm podcast, Mirko Peters talks with Microsoft MVP Thomas Sandsør about the human side of CRM, Dynamics 365, and modern business applications. Rather than focusing on technical features, the conversation explores why successful CRM projects depend more on people, culture, leadership, and trust than on software itself.Thomas shares his journey from aspiring soccer goalkeeper to becoming “The CRM Keeper,” explaining how teamwork, leadership, and understanding personalities shaped his consulting approach. Drawing from nearly 20 years of Dynamics CRM experience, he reflects on how he originally believed technology alone solved business problems, only to later realize that user adoption, change management, and organizational buy-in are the real drivers of success.The discussion dives into why so many CRM implementations fail despite powerful technology. Common issues include weak leadership engagement, poor communication, unclear goals, and resistance to …
