Product
Predictive lead and opportunity scoring in Dynamics 365 Sales uses a model trained on historical sales outcomes to score leads and opportunities by their likelihood to convert or close.
| Type | Product |
|---|---|
| Also known as | Predictive lead scoring, Predictive opportunity scoring, Predictive scoring |
| Documentation | learn.microsoft.com/en-us/dynamics365/sales/configure-predictive-lead-scoring |
2026-08-17 · Video on YouTube
Sales teams rarely lack data, but they struggle to see which follow-up or deal matters most right now. In this Simply Explained episode, Mirko Peters walks sellers and sales managers through Dynamics 365 Sales Insights, from the assistant and auto capture to…
2025-08-08 · Video on YouTube
Turn Dynamics 365 lead scoring into a revenue engine. This guide shows how D365’s AI turns behaviors (opens, replies, page views, meetings), firmographics, and sales outcomes into predictive scores—then converts those scores into next-best actions. You’ll get…
2026-08-17 · Video on YouTube
Sellers juggle inboxes, calendars, CRM records and reminders and still miss the leads that matter most. This Simply Explained episode shows sales teams and managers how Dynamics 365 Sales Accelerator, with its Up next work list, sequences and customer…
The assistant, Auto Capture, Email Engagement, predictive lead and opportunity scoring, Sales Accelerator, relationship intelligence, Who Knows Whom, Talking Points, Conversation Intelligence, notes analysis and forecasting. · From the episode: Dynamics 365 Sales Insights - Simply Explained
It uses firmographics and CRM facts, behaviors like email opens and meetings, rep interactions, timing and sequence, and outcomes of closed-won or closed-lost leads, which form the backbone of learning. · From the episode: Predictive Lead Scoring with Dynamics 365
You need Dynamics 365 Sales with Sales Insights predictive scoring in your license and enough historical leads with closed status, both won and lost, with consistent close reasons so the model can learn. · From the episode: Predictive Lead Scoring with Dynamics 365
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Maintained by Mirko Peters (Microsoft MVP) · Last updated:
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