Microsoft AppSource - Simply Explained
Welcome to another episode of Knowledge Nuggets with Mirko Peters. Today we're exploring Microsoft AppSource, Microsoft's marketplace for business applications, consulting services, and industry solutions built specifically for the Microsoft ecosystem. If you've ever heard someone say, "Just get it from AppSource," you might have assumed they were talking about a simple app store. But when you actually open AppSource, you'll quickly discover it's much more than that. Alongside business applications, you'll find consulting services, Azure solutions, Power Platform templates, Dynamics 365 extensions, and industry-specific accelerators. For many organizations, understanding where to begin can be overwhelming. Microsoft created AppSource to simplify this experience by providing a single marketplace where organizations can discover trusted business solutions that integrate directly with Microsoft 365, Dynamics 365, Power Platform, and Azure. In this episode, we'll explain what AppSource really is, how it works, what you can find there, and why it has become one of the most important platforms in Microsoft's business ecosystem.
WHAT IS MICROSOFT APPSOURCE?
Microsoft AppSource is Microsoft's online marketplace for business solutions. Unlike consumer app stores that focus on games, entertainment, or personal productivity, AppSource is designed entirely for organizations. Every listing is intended to solve a business problem, whether that's improving sales, automating finance, enhancing customer service, modernizing manufacturing, or extending Microsoft applications with additional functionality. One useful way to think about AppSource is as a shopping mall for Microsoft business solutions. Instead of clothing stores or electronics retailers, every "store" offers software, services, templates, or business expertise designed to work with Microsoft's cloud platform. Another important development is that Microsoft unified AppSource and Azure Marketplace into a single Microsoft Marketplace experience. Instead of maintaining separate stores for business applications and Azure infrastructure, organizations now search one unified marketplace that contains applications, consulting services, Azure infrastructure, AI solutions, and professional services together. With more than 19,000 solutions spanning over 150 countries, AppSource has grown into one of the world's largest enterprise software marketplaces.
THE THREE MAIN TYPES OF OFFERINGS
Most AppSource listings fall into three major categories. The first category consists of applications and extensions. These include complete SaaS business applications, Dynamics 365 extensions, Power Platform add-ins, Outlook integrations, and Microsoft Teams applications. Some solutions add entirely new capabilities, while others extend existing Microsoft products with specialized features designed for particular industries or business scenarios. The second category is consulting services. Many organizations are surprised to discover they can hire Microsoft partners directly through AppSource. Instead of purchasing only software, businesses can also find implementation workshops, architecture assessments, migration projects, training engagements, and adoption services that help them deploy Microsoft technologies successfully. The third category includes templates and data services. Rather than building applications from scratch, organizations can begin with pre-built industry templates covering healthcare, manufacturing, finance, retail, and many other sectors. Additional data services provide enriched business information that applications can consume directly without organizations having to build complex integrations themselves.
EXTENDING DYNAMICS 365
One of AppSource's most popular use cases is extending Dynamics 365. Instead of modifying core ERP or CRM functionality, organizations install certified extensions that integrate directly with their existing Dynamics environment. These extensions might add lead enrichment, warehouse management, field service capabilities, address validation, document generation, or countless other business functions. The biggest advantage is the extension model itself. Rather than replacing existing business systems, AppSource solutions build on top of them. Organizations maintain their existing Dynamics implementation while adding new functionality with significantly less complexity than traditional enterprise software customization. This dramatically reduces implementation time, lowers project risk, and allows organizations to adopt new capabilities much faster than custom development projects typically allow.
APPSOURCE FOR POWER PLATFORM AND AZURE
AppSource also plays a major role throughout the Power Platform. Power Apps developers can discover ready-made application templates, Power Automate workflow components, Copilot Studio integrations, and reusable business solutions that dramatically reduce development effort. Instead of creating every application from scratch, organizations often begin with templates designed specifically for common business scenarios before customizing them to meet their own requirements. Azure solutions appear alongside these business applications inside the unified marketplace. Organizations searching for AI document processing, managed databases, virtual machines, analytics services, or infrastructure components no longer need to visit separate Azure portals. Technical Azure services now appear alongside business applications using consistent licensing, billing, and deployment experiences. This unified approach makes Microsoft's cloud platform significantly easier to navigate, particularly for organizations that combine business applications with Azure services in the same solution.
MICROSOFT 365, TEAMS, AND COPILOT
AppSource reaches directly into the applications millions of people use every day. Organizations can discover Microsoft Teams apps, Outlook add-ins, SharePoint integrations, Word extensions, Excel tools, and countless other Microsoft 365 enhancements without leaving their existing applications. Instead of opening separate websites, users often access AppSource directly from Teams, Outlook, or the Microsoft 365 admin experience. As Microsoft Copilot adoption continues growing, AppSource has also become an important distribution channel for AI-powered extensions. Many solutions now integrate directly with Microsoft 365 Copilot, allowing organizations to extend AI capabilities using plugins that summarize emails, retrieve business data, automate workflows, or connect Copilot to specialized business systems. Rather than existing outside daily work, these solutions become part of the normal Microsoft 365 experience employees already use every day.
HOW BUYING THROUGH APPSOURCE WORKS
One of AppSource's greatest advantages is its streamlined purchasing process. Many solutions provide free trials, allowing organizations to evaluate products before making financial commitments. After signing in with a Microsoft work account, users simply choose the target environment and deploy the solution directly into their tenant. When organizations decide to purchase, many listings support transactable offers, meaning software can be purchased directly through Microsoft's existing billing relationship instead of establishing separate vendor contracts. Large enterprise customers also benefit because eligible purchases may contribute toward existing Microsoft Azure Consumption Commitments (MACC), simplifying procurement while maximizing existing Microsoft investments. Another important capability is co-sell eligibility. Microsoft's own sales organization can recommend qualifying partner solutions alongside Microsoft's products, dramatically increasing visibility for software vendors while helping customers discover trusted business solutions more easily.
COMMON MISCONCEPTIONS
Several myths continue surrounding AppSource. Many people believe AppSource contains only Microsoft-developed software. In reality, most listings are created by independent software vendors and Microsoft partners specializing in particular industries or business functions. Another misconception is that installing AppSource solutions permanently changes Microsoft environments. Most extensions can be removed just as easily as they were installed, significantly reducing the risk associated with evaluating new software. Some organizations also still believe AppSource and Azure Marketplace are separate products. While that was true previously, Microsoft has unified both experiences into the broader Microsoft Marketplace, allowing organizations to search business applications, Azure services, consulting engagements, and AI solutions together through one consistent experience. Understanding these distinctions helps organizations take full advantage of the marketplace without unnecessary confusion.
WHY APPSOURCE MATTERS
AppSource is much more than a software catalog. It represents Microsoft's strategy for extending the capabilities of every major cloud platform without requiring organizations to build everything themselves. Instead of developing every solution internally, businesses can leverage specialized expertise from thousands of Microsoft partners around the world. Whether they need industry templates, AI solutions, ERP extensions, consulting services, or Microsoft 365 enhancements, AppSource dramatically shortens the time between identifying a business problem and deploying a proven solution. This approach reduces development costs, lowers implementation risk, accelerates innovation, and allows organizations to focus on solving business problems rather than reinventing technology that already exists.
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Have you ever heard someone say, "Just get it from AppSource"
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and felt like you were supposed to know what that means?
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I've been there. It sounds simple enough.
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An App Store, right?
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But then you open it and suddenly you're looking at consulting services,
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Azure Infrastructure and templates,
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and you have no idea where to start.
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Here's the real problem. Microsoft has a lot of products.
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And I mean a lot.
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Years ago, finding the right one for your businessmen,
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googling around, calling different vendors,
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signing up for trials that didn't work,
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and burning a ton of time.
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There was no single place to go.
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That's exactly what AppSource is supposed to fix.
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By the end of this episode, AppSource will actually make sense.
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You'll know what it is, what kinds of things live there,
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and why it's way more than just an App Store for Outlook plugins.
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It's much bigger than that.
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We'll break it into the three types of offerings you'll find.
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How they connect to Dynamics 365,
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Power Platform, Azure, and Microsoft 365,
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and then we'll tackle the common myths and best practices.
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So let's start with the most basic question.
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What exactly is AppSource?
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What AppSource actually is?
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AppSource is Microsoft's online marketplace for business solutions.
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Think of it like a mall.
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But instead of selling clothes or electronics,
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every store sells software, services,
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and templates that work with Microsoft products.
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That's the simplest way to picture it.
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Here's an important distinction.
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This is not for consumer apps.
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You won't find games, media players, or photo editors.
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Everything on AppSource is built for organizations.
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Small business, enterprise, nonprofit.
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If it's on AppSource, it's meant to solve a business problem.
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Now here's something that catches people off guard.
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In September 2025, Microsoft unified AppSource
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and Azure marketplace into a single platform
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called Microsoft Marketplace.
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That means when you go to AppSource now,
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you can also find Azure infrastructure solutions
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and consulting services right there in the same place.
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It used to be two separate stores,
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one for business apps, one for technical infrastructure.
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Now it's all one.
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The scale is pretty impressive.
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As of 2026, there are over 19,000 solutions
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on the platform spanning more than 150 countries.
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That's a lot of options, which is why knowing how to navigate matters.
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But before we get into navigation,
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let's understand what those 19,000 solutions actually are.
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Those 19,000 solutions break down into a few clear categories.
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Let's look at the three big ones.
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The three kinds of offerings.
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Welcome to another episode of Microsoft Knowledge Nuggets.
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I'm Mirko Peters.
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Today we're breaking down AppSource.
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Let's start with the three kinds of offerings you'll find.
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First, apps and extensions.
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This is the category most people know.
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Fulza's applications like a finance tool
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built on Dynamics 365.
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Or small add-ins that extend what you already have.
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Think of a Gmail to Outlook Migration tool.
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It's not a new system.
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It just fills a specific gap.
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Apps and extensions are the bread and butter of AppSource.
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That's what most people come looking for.
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Second, consulting services.
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This one catches people off guard.
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You don't just buy software.
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You can hire a Microsoft partner to help set it up.
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Workshops, assessments, implementations, training,
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a real example would be a Dynamics 365 sales implementation
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workshop or a power platform adoption assessment.
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These are services, not software,
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but they're listed right alongside the apps
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in the same marketplace with the same trial and purchase flow.
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Third, templates and data services.
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Pre-built solutions for common business scenarios.
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Industry-specific templates for health care, retail, finance.
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Remember that patient feedback app I mentioned?
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That's a template.
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You take it, customize it for your clinic
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and deploy it with no coding from scratch.
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Data services work a little differently.
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There's enriched data sets you can pull into your applications
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like demographic data or industry benchmarks.
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So why does this matter for a business buyer?
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Instead of hiring a developer
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to build a custom solution from scratch,
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you can often find a ready-made template
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that does 80% of what you need
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or find a partner who has already implemented
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the same solution for 10 other companies.
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That saves time, saves money and reduces risk.
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You're not reinventing the wheel.
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You're standing on someone else's shoulders.
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And that's what you'll find on app source.
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But what Microsoft products do these connect to?
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Let's start with the biggest one, Dynamics 365.
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How it connects to Dynamics 365?
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Dynamics 365 is Microsoft's suite of business applications,
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ERP, CRM that whole world, and app source acts
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as its extension store.
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You can add address verification, warehouse management,
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field service tools, all directly from within the Dynamics
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interface or through the web browser.
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No hunting for a separate vendor, it's right there.
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The extension model is what makes this work.
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These apps follow a low-code architecture.
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Install them without complex coding.
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Click a button, choose your environment, and it's live.
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You don't need a developer to wire things up.
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You don't need to modify your core system.
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It's an extension, not a replacement.
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Here's a real example.
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Imagine a company using Dynamics 365 sales.
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They wanted tools that automatically
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enriches leads with company data from LinkedIn.
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So they go to app source, search for a lead enrichment solution,
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find one that works, install it, and it integrates seamlessly.
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The data flows into their existing sales pipeline
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without any custom integration work.
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Why is this a game changer?
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Because traditional ERP expansion meant long vendor
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negotiations, complex integration projects, and months
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of waiting.
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You'd call a vendor, negotiate a contract, schedule
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an implementation, test everything, and hope it worked.
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Now it's a few clicks.
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That's the low-code, no-code movement at work.
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It's making enterprise software as easy to extend as adding
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an app to your phone.
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Dynamics 365 is the big one, but AppSource also
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extends the power platform in a big way.
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We'll look there next.
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How it connects to Power Platform and Azure.
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So let's talk about the Power Platform.
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Microsoft calls it their low-code toolkit.
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And here's what that means in plain English.
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You build custom apps with Power Apps,
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automate workflows with Power Automate,
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create chatbots with co-pilot studio.
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AppSource is where you find pre-built solutions for all
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of those tools ready to customize or deploy right away.
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Think of it like buying a kit instead of building from scratch.
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Let me give you a real example.
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Say a healthcare provider needs a patient feedback app.
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20 years ago, they'd hire a developer wait weeks for the build
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test everything, then deploy.
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Now they go to AppSource, find a Power Apps template,
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build exactly for patient feedback,
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customize it for their clinic.
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Change the logo, adjust the questions, tweak the colors,
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and deploy it in hours.
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Not weeks, hours.
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That's what a pre-built template can do.
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Now Azure is where things get more technical.
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We're talking infrastructure, virtual machines, databases,
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AI services.
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But here's the thing.
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On AppSource, these show up in a business-friendly way.
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You're not searching for Kubernetes cluster configuration.
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You search for AI document processing
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and find a managed app that runs on Azure,
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handles the infrastructure for you
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and shows up with a clear price and a trial button.
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The technical complexity stays hidden behind a simple listing.
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This is where the unified marketplace really shines.
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You can go from a Dynamics 365 add-in to a power-automate workflow
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to an Azure VM all in the same search
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with consistent billing across everything.
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No need for three-vendor relationships.
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No need for three-procurement processes.
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One place, one invoice, one relationship with Microsoft.
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AppSource also reaches into Microsoft 365.
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Teams, Outlook, SharePoint.
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Let's see how that works.
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How it connects to Microsoft 365 and Teams.
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Here's something worth knowing.
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There are over 400 million Microsoft 365 users worldwide.
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And all of them can find AppSource apps
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from inside Word, Teams, Outlook, SharePoint, and the admin center.
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You don't need to leave the app you're already working in.
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The marketplace comes to you.
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Let's break down what that looks like.
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Teams apps are probably the most visible example.
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You've seen them.
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Project management boards that appear as a tab inside Teams,
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polling tools that show up in a chat, compliance checkers,
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that run as a bot.
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These aren't separate websites you open.
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They live inside Teams right where you're already working.
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Then there are Office Add-ins.
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These are tools that appear in the ribbon of Word or Excel.
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A document signing service, a translation add-in,
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a data visualization tool, they show up as a button in your toolbar.
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Click it and it works inside your document.
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No switching windows, no copy paste.
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Now this is where AI comes in.
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As of 2026, there are over 20 million paid Microsoft 365 co-pilot seats.
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That's a lot of people using AI inside their daily workflow.
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Many AppSource listings now offer co-pilot plugins.
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Extensions that bring AI capabilities directly into the flow of work.
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Instead of opening a separate AI tool,
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you get a co-pilot plugin that summarizes your emails,
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drafts responses, or pulls data from your business systems,
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all from inside Outlook.
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That's the direction things are heading.
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That's the what in the where.
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But how do you actually get these solutions?
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Let's talk about the marketplace mechanics.
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The marketplace.
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Mechanics.
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Trial by Co-Sell.
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So how do you actually get these solutions into your hands?
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Let's break it down because the process is simpler than you might think.
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You find a solution you like.
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Look for the free trial button right on the listing page.
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Click it, sign in with your work.
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Microsoft account, not your personal one, your work one.
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Choose the environment you want to install it into and it deploys.
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No credit card needed for many of them.
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You can test drive a solution before spending a single dollar.
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That's huge when you're evaluating enterprise software.
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It lowers the risk of trying something new.
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Now if you decide to buy, that's where transactable offers come in.
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These are listings where you can purchase directly
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through AppSource using your existing Microsoft billing agreement.
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No separate invoice, no new vendor setup,
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but it all goes on the same bill you already pay for your Microsoft services.
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And here's the part that surprises many people.
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Those purchases can count against your Microsoft Azure consumption commitment or maxi.
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That's basically pre-committed spending that you get discounts on.
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So if your organization has already committed to spending a certain amount with Microsoft,
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buying an AppSource solution can eat into that commitment instead of costing extra.
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That's a huge incentive for enterprise buyers.
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Then there's co-sell.
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This is probably the most powerful feature that most people don't know about.
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If an offering is co-sell eligible,
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Microsoft's own sales team can recommend it to their customers.
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Think about what that means.
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You're a small software vendor with a great solution.
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Normally you'd have to build your own sales team, your own pipeline, your own relationships.
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But with co-sell, Microsoft's thousands of field sellers become an extension of your sales force.
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They're already talking to customers every day.
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They already have trust.
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They can recommend your solution alongside Microsoft's own products.
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That's a massive distribution channel that most partners underutilize.
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And for the more complex deals, they are private offers.
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Independent software vendors can create custom pricing deals for specific customers within AppSource.
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So instead of sending quotes back and forth over email,
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the whole thing happens inside the marketplace.
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And the customer sees the custom price accepted and it goes through the same billing flow,
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no friction, no procurement headaches.
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All this sounds great on paper,
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but there are some common misconceptions that trip people up.
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Let's clear those up.
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Common myths and mistakes.
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First myth.
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AppSource is just for Microsoft products.
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I hear that one often, but it's not true.
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AppSource is a marketplace for third-party solutions that work with Microsoft products.
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Independent software vendors publish there.
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In fact, the vast majority of listings are from specialized firms you've probably never heard of.
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Tools built for specific industries or business functions.
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Microsoft's own products are in there too,
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but they're not the main attraction.
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The real value is the ecosystem of partners.
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Second myth.
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Once I install an app, I have to keep it forever.
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No, you can uninstall just as easily.
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The extension model means no permanent changes to your environment.
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If it doesn't work for you, remove it and move on.
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No data lock in, no migration project, no sunk cost.
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That's the great thing about this model.
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It lowers the risk of trying new things.
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Third myth.
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AppSource and Azure marketplace are different.
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There used to be back when they were separate storefronts for different audiences,
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but as we covered earlier,
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Microsoft unified them in September 2025.
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One listing can now appear in both.
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So if someone tells you they're different,
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they're working with outdated information.
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It's all one marketplace now.
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Now for the folks creating listings.
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A common mistake.
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Poor visuals, walls of text,
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and outdated descriptions.
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One expert put it bluntly.
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Don't set it and forget it.
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You can't publish a listing in 2021 and expect it to still work in 2026.
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Microsoft changes product names,
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new competitors emerge,
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customer needs evolve.
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The advice is to review your listing quarterly.
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Is it still accurate?
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Is it still relevant?
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Does it still look professional?
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If not, updated or take it down.
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A stay-alisting hurts your credibility more than no listing at all.
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So now you know what AppSource is,
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what you can find and how it works.
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Let's wrap it up with a big picture synthesis and your takeaways.
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The big picture and aha moment.
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So here's what I want you to hold on to after all of this.
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AppSource is not just a storefront.
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It's a system.
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Think of it like the App Store on your phone.
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Except instead of one device,
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it covers your whole business tech stack.
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You don't open the App Store just to buy one thing.
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You open it because it's the front door to everything your phone can do.
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AppSource works the same way for your Microsoft investment.
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The real aha moment comes when you realize it connects dynamics,
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power platform, Azure and Microsoft 365 in one single search.
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You don't need to know which product category your solution lives in.
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You don't need to figure out the difference between a power app and a dynamics extension.
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You just describe the problem you're trying to solve
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and the marketplace surfaces the right answer.
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Whether that's an app, a service or a template.
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And this is where the magic of everything working together really kicks in.
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Picture this, you're working inside teams and you think,
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"I need a better way to track customer feedback."
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You search AppSource from right there inside teams.
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You find a power app's template built for exactly that.
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One click and it deploys to dataverse.
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Then you realize you could make it smarter with AI sentiment analysis.
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So you search the same marketplace, find an Azure AI service,
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add it to the same solution and pay for everything through your existing Microsoft billing.
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One search found it all, no leaving your workflow.
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One invoice covers it.
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That's what a unified marketplace does.
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It removes the friction between spotting a need and solving it.
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Why does this matter to you?
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Maybe you're an IT pro trying to extend your stack without breaking anything.
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Maybe you're a business owner looking for a quick fix to a real problem.
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Or maybe you're a consultant helping clients navigate Microsoft's connected platform.
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Either way, AppSource is the front door.
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It's how you add to your Microsoft investment without starting from scratch.
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The solutions are already built.
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The partners are already certified.
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The billing is already set up.
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You just need to know where to look.
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All right, let's wrap up with three things you can actually do starting today.
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What you can do now.
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Here's what I want you to do once this episode ends.
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First, go to appsource.microsoft.com right now and search for your industry.
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Type in manufacturing and healthcare, retail, whatever fits your world.
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Just see what comes up.
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Look at the templates.
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Browse the consulting services.
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You don't have to install anything.
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Just look around.
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That one step will show you how much is actually out there.
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Most people never take it because they don't know what exists.
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Second, if you're evaluating a solution for a real problem, use the free trial.
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No commitment.
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Pick something small, a reporting tool,
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a workflow automation, a data connector, and install it.
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Experience that one click deployment yourself.
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Feel what it's like to go from I need this to
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its running in my environment in under five minutes.
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That experience alone will change how you think about extending your Microsoft stack.
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Third, if you're a partner or an ISV building for the Microsoft ecosystem,
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make app source your go-to-market channel.
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But do it the right way.
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Use clear visuals right for the customer, not your product team.
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Focus on their pain points, not your features.
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Update your listing every quarter.
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Don't set it and forget it.
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The partners who treat their listing as a living asset,
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not a static brochure,
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are the ones who get found, get tried, and get bored.
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App source is the most underused tool in the Microsoft stack.
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Now you know how to use it.
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Subscribe for more knowledge nuggets,
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and I'll see you in the next episode.
