Microsoft Strategy & Partner Marketing Episodes

Building a successful Microsoft partner business is no longer just about technical expertise—it’s about creating a strategy that aligns with Microsoft's priorities while delivering measurable customer outcomes. In this episode of Microsoft Knowledge Nuggets on M365 FM, Mirko Peters explains the key pillars of a winning Microsoft Partner strategy and how partners can position themselves for sustainable growth in the era of AI, cloud, and recurring services. The episode explores why partners must move beyond project-based work and build scalable, value-driven business models that differentiate them from the competition.You'll learn how to identify your ideal customer profile, choose the right Microsoft solution areas, develop high-value service offerings, and build a specialization strategy around Microsoft 365, Azure, Security, Business Applications, Data & AI, or Modern Work. The discussion also explains the importance of recurring managed services, customer success, partner incen…